The Client Experience Is Just As Important As The Final Product
As a mix engineer, I know firsthand that the client experience is just as important, if not more important than the final product itself. I can’t tell how many people I’ve work with over the years who have given me a quality product (production, master, graphic design, etc.) But have made getting there quite painful.
When working with clients, it's not just about delivering a great mix. It's about the entire process, from start to finish. A negative experience can lead to a loss of business, while a positive experience can lead to repeat clients and word-of-mouth marketing.
Additionally, a positive client experience can lead to increased customer loyalty. When a client has a consistently positive experience working with me, they are more likely to come back for future projects and may even recommend me to their fellow creatives.
In a competitive industry like the audio world, the client experience can be a major differentiator! By focusing on providing a positive experience for my clients, I can set myself apart from other mix engineers and build a strong reputation in the industry!
There are many practical ways to provide a top-notch client experience. Here are a few ideas:
Communicate effectively: Make sure to listen to your client's needs and concerns, and communicate with them clearly and promptly.
Be responsive: Respond to client inquiries and requests in a timely manner.
Be flexible: Be open to making changes or adjustments as needed to meet your client's needs. Never make them feel bad when asking for a revision. Remember… You work for them.
Provide value: Look for ways to add value for your clients beyond just the product or service you are providing. This could be through additional resources, personalized recommendations, or other forms of support.
Follow up: After working with a client, make sure to follow up to see if they were satisfied with the experience and if there is anything you can do to improve in the future.
Just be cool, and support THEIR vision. This is THEIR art. lol
Overall, the client experience is just as crucial as the final mix. By prioritizing the experience of your clients, You can build a successful career as a mix engineer.